Your calls have the answers.You just can't find them.
Send us your transcripts. We analyze every single one and hand you the playbook.
Executive Summary
Quick Wins
Objection Database
ICP Report
Buying Signals
Sales Playbook
Team Coaching
Objection Scripts
Competitor Intel
Email Playbook
Quote Library
5 minutes of effort
you send your transcripts, we do the rest
Back within 48 hours
often faster, with a human quality check
Every call analyzed
we read all of them, not just a sample
“Our entire marketing plan is now built around the executive summary. The insight that 70% of our closed deals come from one very specific type of person completely changed our strategy.”
John Bianchi
Founder, STR Search
The questions you can't answer today
You have the data. You just can't get to it.
Right now you're guessing
“What objections are actually killing deals?”- “Why does one rep close 3x more than the others?”
- “Who is our real ICP based on who actually buys?”
- “What signals predict a deal will close?”
- “Where should we actually focus our time?”
After analysis you'll know
Every objection ranked by frequency plus how to handle each one- Your top performer's exact structure, phrases, and techniques
- Your actual ICP based on closed deals, not assumptions
- Buying signals that indicate a prospect is ready to close
- A prioritized action plan based on what YOUR data shows
See what your calls
have been hiding.
Every pattern, ranked and sourced to the call.
Book a discovery call“Price” surfaces in 48%
of your lost deals. You can fix that.
Dana asks 3 discovery questions before pitching. The team average is 0.7.
Sales playbook70% of closed-won deals fit one persona you're under-targeting.
ICP reportWhat You Get from Foundation Analysis
Custom reports based on your data. Not templates. Not benchmarks. Your answers.
Custom Reports
We build 7-15 reports based on what we find. Objection analysis, ICP breakdown, top performer playbook, buying signals, competitive intel, whatever your data reveals.
Master Objection Database
Your Actual ICP
Top Performer Playbook
Buying Signals Report
Competitive Intelligence
Your Private Portal
Not a file dump. Your team gets a private sign-in link where every report is navigable in the browser. Start Here tells you which three to read first. PDFs and your raw data are one click away.
Your Data, Yours Forever
Raw extracted data set (JSON + CSV). Take the patterns, the verbatim quotes, the structured signals. They live with you, not us. No lock-in.
Delivered in 48 hours
Buy, upload your ZIP, get your portal. No back-and-forth, no waiting on a proposal.
Zero Work From You
Buy a tier, upload your ZIP. Everything after that is automated: analysis, reports, quality check, portal delivery.
Case studies
Real engagements, real numbers.
909
calls decoded
Real estate investing
909 calls. One objection was killing deals before call two.
$1.5M+ in stalled capital surfaced
Read the case studySTR Search
3x
top performer, decoded
Real estate services
One rep closed at 3x. The transcripts explained why.
$350K opportunity identified in 90 days
Read the case studyFrequently asked questions
How many transcripts do I need?+
The self-serve tiers start at any size up to 2,500 transcripts. For bespoke engagements we like 200+ calls to find deep patterns. Either way, we analyze everything you give us.
How long does it take?+
Self-serve tiers deliver within 48 hours. Bespoke engagements run about 7 days from transcripts to delivery, then we schedule a strategy call to walk through the findings.
What file formats do you accept?+
Plain text transcripts, the way every recorder exports them. Zoom, Fathom, Fireflies, Otter, Google Meet, Gong: export and send. If you use the TranscriptExporter Chrome extension, its ZIP is exactly what we need.
Why not just use ChatGPT or Claude?+
ChatGPT can analyze 1-5 transcripts. We analyze hundreds or thousands. Our analysis finds patterns across your entire library that no single-conversation tool can see. Plus you get finished reports with verbatim citations, not chat responses.
How is this different from Gong?+
Gong gives you dashboards and automated metrics, then you do the mining. We give you the finished analysis of YOUR specific data: what is working, what is not, and what to prioritize, with the receipts.
Can I get this for customer success calls, not sales?+
Yes. The analysis works for any conversation transcripts: sales, support, customer success, onboarding, discovery calls, coaching sessions.
Where is my data stored, and what happens if I leave?+
Encrypted at rest and in transit, protected with strict access controls. When the project ends, you keep everything: report PDFs, raw JSON, your portal access. You can request deletion at any time. No lock-in.
What if I don't love the reports?+
We work with you to fine-tune the analysis, and we re-run it at no charge if something looks wrong. If after revisions the reports still don't deliver real value, we refund 100%. We've never had to.
Can you sign an NDA?+
Yes. We routinely sign NDAs before any transcript review. Your conversations stay confidential, full stop.
How many reports will I get?+
The standard set is 14 reports, and larger engagements add custom reports and deep-dive findings, typically 15 to 28 total. We don't pad reports to hit a number. You get what's actually useful.
Stop guessing. Start knowing.
The answers are already in your transcripts. Let's find them.
Built by Andy Stearman, founder of Scriptal.